A Business Introduction Letter is written on the occasion when you have newly opened your business and you want to let the other businesses about your line of business and build your credibility in the market. It is basically used to create an impression upon the potential clients in the market about your brand and the product and/or services you sell. This letter can be extremely useful while providing a strong and compelling presentation to your clients along with your brand’s portfolio.
If you are not able to write a good business letter of introduction, then it will work negatively against your brand in the eyes of the reader and it might be even thrown in the trash. So it is extremely important to create a great first impression in the eyes of a potential customer (or a prospect). It must shift its focus to the customer and try to provide solutions to their problems rather than giving a lecture about themselves.
What Is A Business Introduction Letter?
Now let me tell you a bit more in detail about the business introduction letter. As the name suggests, it is a kind of business letter which is used for introducing your business to a person or another business. It can also be used to create awareness about your business to a third party and can be used to foster a long term relationship with them.
Although this letter must be written in a formal tone, it can also be written in an informal tone, if you know the other party well.
Business Introduction Letter To New Clients
Some Useful Tips To Keep In Mind
There are certain things which you must keep in mind while promoting your own brand:
- Always keep the tone of the letter formal. While you might feel like cutting out on the details, you must include all the details.
- There should be transparency in your letter. Be very clear in mind about what you are writing. Do not keep anything hidden from the reader which would act as a barrier for the reader to make a decision.
- The business letter should explain the reason for writing the letter clearly.
Company Introduction Letter To Client
So now that you know the basics about writing a business letter of introduction, how would you proceed further? Don’t worry, here we have provided you with the guide regarding how to write an effective business introduction letter:
BODY OF THE LETTER
- Introduction of The Letter
Begin the introduction by stating the goal of writing the letter in one or two sentences.
- Give a brief introduction about your business in the body of the letter
The body of the letter contains all the information related to the business. It explains what the letter is written about, products and services offered to suit the requirements of the client.
- Briefly state the product and services of your business in the body of the letter.
Provide the rest of the information in the body of your letter. It tells about all the information related to the business and explains the essence of the letter, product and services offered by the business, their policies and other related information. This means this is the main part of the letter, and it should be our main focus. In the end, you can write a conclusion by drafting a summary
Revision of the Letter
- Make the appropriate required, if any:
- Cross-check for any grammatical or spelling errors in your letter. You do not want to create a bad impression upon your client so it’s better to revise your draft.
Sample Business Introduction Letter To Prospective Clients
| BUSINESS LETTER OF INTRODUCTION
[City, State, Zip]
[Optional: Email Address]
[Name of Recipient]
[City, State, Zip]
Dear (Name of Recipient)
Introduction: In the first line begin with introducing the company. State the reason(s) of introduction clearly. Here we are writing a letter to introduce our business to your potential clients. So keep your letter detailed yet crisp.
In the first paragraph, mention the basic details about your company. Mention information like:
Who owns the company
The notable achievements which the firm has made since its inception
If you have any reference such as a previous meeting or mutual acquaintance, then mention that too here.
In the second paragraph, begin by briefly mentioning about any documents that you might have attached with the letter.
In the third paragraph, clearly describe the products or services that you have to offer to the client. Mention the benefits of purchasing or using your products or services. Focus on the USP of your products or services, and tell them why they should choose your product over the competitors. Also appropriate to mention how it will help save reader time and money and help him accomplish a certain goal.
In the last paragraph, do not forget to provide your detailed address and other contact information, so that a client, investor or a customer can contact you in case they want to make a deal with your firm.
BUSINESS LETTER OF INTRODUCTION
Name of Addressee
Name of Organization
Dear Mr./Mrs./To Whomsoever It May Concern
Introductory Paragraph: Provide information related to your firm, such as year of formation, the services you provide, etc. if you want to let your customers know about your business.
Second Paragraph: Describe in brief the various documents that you might have attached with your letter. If you are informing the customer about your product, then you can mention that the customer can know about it better after reading the product reviews.
Third Paragraph: You can state about the USP of your product or service and/or firm. If you are talking about a product, state about the qualities of the product which makes it unique from the similar kind of product available in the market. Then, thank the addressee for taking out his valuable time and effort in going through your letter.
Lastly, provide contact information such as the company’s address, phone number, etc., so that the client can reach you if they find interest in your business.
BUSINESS LETTER OF INTRODUCTION
I am writing this letter to introduce our company (name of company) as we wish to create a long term relationship with you and your company. We are growth and value driven company in the business of (describe the core business of the company). We are currently based in (location) and plan to expand our business in (location) and beyond. We have been able to successfully (describe your competitive advantage) and pride ourselves in reaching the top ladder of the industry in a short period of time.
The past year has been successful for us as we have been able to (outline your achievements over the past year). We are a team of growth driven individuals and the positive results we have experienced so far has pushed us more to work harder for the opportunities that come our way.
We are currently (explain the future prospects that you have regarding the proposal) Hence we would like to (describe your proposal and mention the advantages you can provide).
Looking forward to hearing from you soon and hopeful for a positive response.
Yours sincerely or truly,
For (company name)
(Website of the company)
(Phone number and address)
BUSINESS LETTER OF INTRODUCTION
Dear (Name of Addressee)
We would like to begin by thanking you for the interest you have shown in our product mention the product name).
We at (name of company) are always trying to upgrade ourselves by innovating our products and improve our service customers needs. We are pleased to introduce our new product (name of product), which you might find helpful. This product has received great reviews from our customers and is cost-effective in relation to similar products in the market.
We are attaching the product brochure and price catalogue along with this letter, which will help you make a decision. We would also like to welcome you to visit our office anytime to see the product in person. The product is kept at display at:
Date of display: 5th October 2019 to 10th October 2019
Time: 10AM to 1PM
If you have any queries, please feel free to contact us on the number mentioned above. We thank you again for your valuable support to (name of company)
(Name of Company)
Writing a business introduction letter is an art which can be perfected only over time. We hope you found the sample templates useful. Please let us know how you used them by commenting below.