QR codes have been used by businesses for a long time as an effective and smart way of marketing businesses. And it still remains one of the most effective ways of advertising taking the user to the website, page or video they would want to see. So here today we shall be explaining about how to make QR code and some of the best applications for generating QR code. We hope that post reading this article you will have more idea about QR codes, types of QR codes, how to generate your own QR code and much more.
You might have seen a QR in the packaging of the product you purchase, such as gadgets, clothes, etc. A QR code (or Quick Response code) is a kind of matrix barcode which can be scanned by mobile phones and can lead to a website’s URL, plain texts, phone numbers, email addresses, etc. So it consists of black and white encrypted square boxes which can be scanned by mobile devices or cameras when the customer goes through your product content. Today, it is being used on a wide scale as consumer advertising as a tool used by businesses to take the consumers quickly to the content they want to see. The idea is to make available the website URL to the consumers quickly so that they do not require to type it manually. It would enable you to make your content more customer-friendly and engage them so that they visit more often.
If you have a business of your own, you can easily create your own QR code online using QR code generators available over the internet. Nowadays it has become very easy to generate a QR code of your using your Andriod or iOS phone or tablet. There are various QR code creator apps available over the App Store. Let us see how to generate QR code in your Android, iOS and PC.
But before that, let us quickly understand the types of QR codes and how QR codes work.
Types of QR Codes
There are two kinds of QR codes, i.e., static and dynamic. Static QR codes are those codes which contain fixed information, such as an SMS, v-Card or email. In other words, this kind of QR code cannot be changed and customized. So in a static QR code, the URL of the website is put directly on the code. Hence the pattern of the QR code may also become more complex and large if the information required to be stored is large.
A dynamic QR code , on the other hand, has a short URL embedded on the code which means it redirects the user to the landing page. It means it can be changed and edited at any time. It is more preferable to use a dynamic codes wince these are editable, customizable and can be tracked and analyzed. It also provides an optimized mobile experience.
How QR Code Works
The QR codes have come from bar codes, which were used in Japan in the automotive industry. The barcodes were adapted for their capacity of storing a large amount of data and their ability to communicate the information to the consumers which their advertisements and/or packaging could not convey. The process of using a QR code is really easy- it was designed to enable the consumers to find out the information about the product or service by using their smartphones. If any person comes through a QR code, they can take out their smartphone and scan it using any QR code scanning app or phone cameras.
This is a very effective way of marketing and can have a wide range of applications. For instance, you can use it to create a billboard advertisement promoting your latest summer collection of dresses. This will directly take people to the page displaying the collection and purchasing it from there.
How To Generate QR Code
It is pretty simple to generate a unique QR code from the variety of free applications available online. Here we shall mention some of the top free online QR code generator apps which you can use:
- Free QR Code Generator by Shopify
- QR Stuff
- QR Code Monkey
- Create QR Code By Google App Engine
Here we shall explain you the procedure to generate QR code using Kaywa app
- First, open your browser and type in the URL https://qrcode.kaywa.com/ in the address bar.
- There is an option for entering URL, contact number or creating a Coupon QR code for your business.
- Choose an option and enter the kind of content which you want to promote.
- Then register by clicking on the Join and Register Now button.
- Then choose a plan depending upon the pricing and your requirements
- If you want to continue to generate the QR code anyway and register later, you can do so by clicking on the Choose Later option by scrolling down on the page.
- You can now enter the desired URL, contact QR code or a create a store Coupon QR code.
- Your QR code shall be generated. You can save the QR code image by downloading the PNG, or PDF versions of the embed code as provided in the options above. Choose to download the dynamic QR code.
- Your QR code shall be generated. You can customize the code to reflect your brand. you can make the code to look like your logo or your website’s design scheme.
QR Code Marketing: What To Do (And What Not To)
Every other business is using QR code nowadays in their marketing strategy. You can come across QR codes in newspapers, magazines, mails, signboards and practically every form of commercial advertisement. So in order to optimize your QR code marketing strategy, you must communicate in a manner which the audience feels was worth their time.
So here are some tips which you need to implement and avoid in order to ensure that you get it right from the start and people find your QR code useful.
#1. First and foremost, you must have a great idea in mind regarding the QR code. Think about what do you have to offer to the people with your QR code and how will they benefit from it. In some of the situations, the user might be already interested in your product and might like to research more about the product before they make the final decision. You can also use creative marketing tactics such as coupons, offers, Facebook pages, deals, etc. to increase the interest of the customers and motivate them to scan the QR code.
#1 Place your QR code in a place where it is visible and people can scan it easily. While billboards, TV commercials, etc. might seem great mediums to place a QR code, it is exactly not a great idea since it is not user-friendly. So place your QR code in a place where people have enough time to scan, and preferably a wi-fi connection as well.
#2. Make sure that the website, Facebook page or the coupons (the landing page) which you are pointing the QR code to is mobile optimized. Your customers shall be using mobile phones to scan the QR code, hence the page that they are brought to must provide them with a positive mobile experience.
#3. Attract people to the QR code using a clear and concise call-to-action. It should clearly tell people what they should expect after scanning the QR code and what action they must take. For instance, “Scan the QR code to get more information about what goes into making our product”.
#4. Make sure that you optimize your QR code for more than one mobile scanner. Don’t design your QR code to be usable by only a single QR code scanner. On the other hand, your QR code should be universally compatible with all the apps so that anyone can scan the QR code with their app.
#5. While QR codes generate good results and your competitors might be using it, don’t use QR code just for the sake of it. Many marketers try to add QR codes unnecessarily thinking that it will provide a continuation of their offline experience with the online experience. This might not always provide good results and people might end up not using the QR code at all. If you have an appropriate content in mind which is mobile optimized and you have an appropriate channel for it, then your QR code shall provide greater results for you.
#6. Make the QR code easily scannable by mobile phones, while also making sure that it is large enough for people to be visible. Take note that the folowing features require a larger printing size of the QR code:
- elaborate design and colour contrast.
- a large number of encoded characters (specially vCard or Plain Text QR codes)
#7. Like any other marketing campaign, you must track and analyze the results of the QR code and how much traffic comes from each specific code. If you are interested in improving the conversion rates from the campaign, you should also check the conversion rates from the traffic. Some points to consider are: are people scanning your QR codes but not redeeming their offer once they get to your landing page? Or are they aren’t even scanning your QR code?
QR codes have been there for a long time in the marketing scene and have been used by marketers successfully to boost traffic, convert more leads or to increase the brand’s presence over the social media. But now its use has been more wide-spread and many creative uses of the QR codes have been found by the marketers. So as a marketer, you must find the right QR code generator and follow the best practices to create the right balance between online and offline marketing. If you have any questions or suggestions for us, please let us know in the comments section below.